Investing in building trust

Yesterday we had discussion about innovating from with-in, there is another pearl of wisdom from Eric when he was asked

What is the best piece of advice you ever received?

His answer:

Find the investors who want to invest in you, not only in your business.

That fundamentally speaks for building trust. Plans change, times change and trust is what can sail you through good and bad patches.

Investing in building trust can be single best things one could do with their given time.