quantify or perish

Sometimes we find ourselves in situations where you feel that your message is important but it's not being heard or understood as it must.

It could be that

gravity of the problem is not well understood

Solution proposed is abstract

No matter how compelling it could seem to you, if not communicated correctly the problem is not solved.

We tend to underestimate the benefits of things which are not visible, if a tree fell in forest and I did not see it then did it really fall ?

However, if we quantize the problem than we get a lot more ears, if you are working on a technology that is enabling products in your company, find creative ways to quantize the revenue share of these technologies in the product sales.

This provides an alternative reasoning framework to think of your work. You become part of revenue generation than being part of "cost-center"